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by administrator @, Thursday, August 11, 2011, 16:01

Estate agency group, Connells, has revealed a significant upturn in new homes sales since the start of this year.

Connells' half year figures show that despite a difficult housing market, the Group recorded 18% more new homes sales in quarter one and a 44% increase in quarter two compared to the same period in 2010.

The large upswing in new homes sales is a result of the company's extensive experience as well as new initiatives deployed in 2011 to help new homes buyers and counter difficulties in the market.

Stephen Shipperley, Group Executive Chairman for Connells, said: "Our branch teams are experts in both the local housing market and new homes so are best placed to advise buyers on the developments we are marketing.

"For example, one site that we are currently selling in Oxfordshire demonstrates Connells' added value. The house builders concerned chose to use Connells rather than sell direct and as a consequence, Connells have exceeded both the expected sales rate and target prices."

In keeping with the positive trend in new homes sales this year, the Group has seen an increasing number of sites coming out of planning and starting to build in 2011. Many of the developments that Connells and Sequence, part of the Connells Group, are currently marketing are connected with previous land acquisitions initiated through the Group's dedicated Land & Planning team.

Shipperley added: "Whether a house builder is selling hundreds of plots, or just a few, we have been very successful in marketing and selling these new homes since the start of the year, as our figures show. We are seeing strong interest from home buyers for new homes in the current climate, who recognise that they are good value and often want to take advantage of the incentives that are offered with them.

"With many new developments in the pipeline for both Connells and Sequence, I am optimistic we will have a fantastic second half of 2011 in close collaboration with our house builder and lender partners."

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