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by administrator @, Thursday, November 10, 2011, 12:32

The Institute of Chartered Accountants in England and Wales (ICAEW) is to launch a new free financial advice website specifically designed for social housing residents.

The new website called at 'At Home with Money' has been developed by working closely with residents from East London Housing Association Poplar HARCA and in partnership with Grant Thornton and the National Skills Academy for Financial Services (NSAFS)

The website will be piloted for three months in Poplar before being launched nationally and rolled out to housing organisations across the UK.

'At Home with Money' aims to provide residents with a wealth of information to help them plan their finances.

It has been developed to be relevant to each of the life stages, from just moved in, to employed, unemployed and later life.

It will provide financial information and education targeted to make moments of change and financial challenge easier to contend with.

Ian Strange, ICAEW's London regional director, said: "ICAEW's objective is to engage as many social housing residents as possible with the importance of money management, in order to increase the financial capability of social housing residents across the UK.

"Being financially capable means knowing how to manage money sensibly, plan for the future, choose financial products and understand financial matters.

"In the current economic climate, being financially capable is ever-more important, and ICAEW is well-placed to respond to the challenges facing those in deprived communities with their personal financial management to achieve their potential in society."

Poplar HARCA's Joan Murphy added: "We know from experience how easy it is for people to fall into financial difficulties and how desperate people are to get themselves out of the situation.

"At Home With Money is unique because it has been specifically designed by listening to our residents needs and so gives exactly the type of financial advice they need, in a friendly format.

"Our initial feedback has been overwhelmingly positive and we feel it will enable residents to take a proactive approach to planning their finances."

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